Category Archives: Behavioral Finance

Free eBooks that will help you expand your Financial I.Q.

I am an avid reader of business books since the time I got scammed. Whenever I read a book and apply the principles my net worth usually increases. I just want to share all the books that’s helping me when it comes to having a sound judgement with my investments and strengthen the core foundation of my personal finance.

Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth

Secrets of the Millionaire Mind reveals the missing link between wanting success and achieving it!

Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggle? Is the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or their choice of jobs, businesses, or investments?

The shocking answer is: None of the above! – Amazon

Life changing book, wish I had read it earlier, but glad I’m reading it now! Confirmation, ahas, and good old common sense! A most read for anyone wanting to change their life for the better! Can’t wait to read it again! -Geegi H


The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns


There are a few investment managers, of course, who are very good – though in the short run, it’s difficult to determine whether a great record is due to luck or talent. Most advisors, however, are far better at generating high fees than they are at generating high returns. In truth, their core competence is salesmanship. Rather than listen to their siren songs, investors – large and small – should instead read Jack Bogle’s The Little Book of Common Sense Investing.” – Warren Buffett, Chairman of Berkshire Hathaway, 2014 Annual Shareholder Letter. – Amazon

Jack Bogle, the inventor of the index fund, revolutionized how Americans invest and drove down the outrageously over-priced mutual funds that were charging so much for underperforming an unmanaged index. We all owe him a debt of gratitude for his pioneering work.I have read just about everything Bogle has written and wished I had ONLY read what Bogle has written. As a long-time trader and investor, I keep coming back to KISS: Keep It Simple, Stupid. 99% of us would earn more and sleep better if we stopped trying to trade the markets and instead bought a diversified basket of low cost index funds or ETFs and NEVER SELL. – Mike Victor


The Intelligent Investor: The Definitive Book on Value Investing. A Book of Practical Counsel


“By far the best book on investing ever written.” (Warren Buffett)

“If you read just one book on investing during your lifetime, make it this one” (Fortune)

“The wider Mr. Graham’s gospel spreads, the more fairly the market will deal with its public.” (Barron’s)


Several rules of thumbs I noted into my keep:
– Investor buys the business [based on its price/value], speculator buys the stock [based on an absurd believe that he can foresee where the stock price will go].
– The best way to earn adequate return without any trouble whatsoever is to invest into cheap (low maintenance cost) indexes; use dollar averaging (buy every month instead of once at a random point of time) for smoothing the luck involved.
– For enterprising investor (willing to spend much more time), look for a diversified list of bargain issues (at least 30 issues, business values (i.e. net current asset and other related metrics) is below market cap)
– During the bubble, hot industries and companies are getting overpriced. That could only be financed from somewhere. Partially that money are coming from well established old economy companies that lose the appeal. Thus, invest in such old economy companies while bubble grows, as soon as the bubble burst – undervalued companies would rise back. –  Alex


Awaken the Giant Within : How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny!


The acknowledged expert in the psychology of change, Anthony Robbins provides a step-by-step program teaching the fundamental lessons of self-mastery that will enable you to discover your true purpose, take control of your life, and harness the forces that shape your destiny. – Amazon

“Yet another profound and powerful tool in the Robbins arsenal of self-awareness. It has been an enormous source of strength and insight for me both personally and professionally. ” (Peter Guber Chairman and CEO of Mandalay Entertainment)

“Anthony Robbins is the ‘ultimate coach’ for that special breed of men and women who will never settle for less than they can be.” (Pat Riley NBA “Coach of the Decade”)

“Required reading for anyone committed to increasing the quality of their life.” (Dr. Barbara De Angelis author of #1 bestsellers How to Make Love All the Time and Secrets About Men Every Woman Should Know)

“Tony Robbins is one of the great influencers of this generation.” (Stephen R. Covey author The 7 Habits of Highly Effective People)

“Astonishing credibility. . . . every page bursts with well-researched and immediately practical guidelines for concentrating your thoughts and emotions on the attainment of your goals.” (Scott DeGarmo)


The Bogleheads’ Guide to Investing


“The best one-stop shopping solution to saving, debt management, investing, insurance, and financial planning I have seen between two covers. For the price of a week’s worth of lattes, you can secure your future.”
—WILLIAM J. BERNSTEIN, cofounder, Efficient Frontier Advisors, LLC, author of The Intelligent Asset Allocator, The Four Pillars of Investing, and The Investor’s Manifesto

“I’m often asked to recommend a good, basic book on investing, and The Bogleheads’ Guide to Investing has been my go-to pick since its original publication. It focuses on all the right things: the virtues of maintaining a frugal lifestyle, keeping investment costs down, and building a simple, low-maintenance portfolio. And importantly, it also tells investors what they can safely tune out—namely, day-to-day market action and the latest ‘hot’ investment products. Its advice will stand the test of time.”
—CHRISTINE BENZ, Director of Personal Finance, Morningstar, Inc.


The Millionaire Next Door: The Surprising Secrets of America’s Wealthy

A nerve has been hit….[For] people who want to become wealthy. (USA Today)

A primer for amassing wealth through frugality. (The Boston Globe)

An interesting sociological work. (Business Week)

A fascinating examination of the affluent in American society. (The Dispatch (Lexington, NC), (Nc) Dispatch)

These, for the wise, are tips for all of us….A very readable book. (Cox News Service)

Debunks the image of the rich as high-living spendthrifts. (U.S. News and World Report)


The Success Principles – 10th Anniversary Edition: How to Get from Where You Are to Where You Want to Be


“If you could read only one book this year, you have it in your hands.” (Harvey Mackay, author of the New York Times #1 bestseller Swim with the Sharks without Being Eaten Alive)

“Great book, great read, great gift for anyone committed to becoming a Master of Life!” (Michael E. Gerber, author of The E-Myth books)

“I have personally learned a lot from Jack Canfield and I trust you will too.” (John Gray, Ph.., author of Men Are from Mars, Women Are from Venus)

“. . .an illuminating and easy-to-read book. Jack’s teaching is highly effective. . . .” (Ken Blanchard, author of The One Minute Manager(R) and Customer Mania!(R))

“. . .the best success classic to come along in decades. . . .” (Les Brown, author of Live Your Dreams and Conversations on Success)

“. . .a must-read for everyone who is looking to attain new heights in his or her life.” (Arielle Ford, author of Hot Chocolate for the Mystical Soul)

Unfair Advantage: The Power of Financial Education


In Unfair Advantage & The Power of Financial Education Robert underscores his messages and challenges readers to change their context and act in a new way. Readers are advised to stop blindly accepting that they are ‘disadvantaged’ people with limited options. They are encouraged to act beyond their concept of limited options and challenge the preconception that they will struggle financially all of their lives.

Zero to One: Notes on Startups, or How to Build the Future

“Crisply written, rational and practical, Zero to One should be read not just by aspiring entrepreneurs but by anyone seeking a thoughtful alternative to the current pervasive gloom about the prospects for the world.”
The Economist

“An extended polemic against stagnation, convention, and uninspired thinking. What Thiel is after is the revitalization of imagination and invention writ large…”
– The New Republic

“Might be the best business book I’ve read…Barely 200 pages long and well lit by clear prose and pithy aphorisms, Thiel has written a perfectly tweetable treatise and a relentlessly thought-provoking handbook.”
– Derek Thompson, The Atlantic

This book delivers completely new and refreshing ideas on how to create value in the world.”
–  Mark Zuckerberg, CEO of Facebook

“Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”
–  Elon Musk, CEO of SpaceX and Tesla


David Isaiah Angway is a Registered Financial Planner, Chartered Wealth Advisor and a financial consultant for IT-BPO-Banking, HealthCare Industry and Manpower Agencies. He is a conference speaker and was featured multiple times in ABS-CBN News Channel show called On the money, Bloomberg TV Philippines First Up, Morning show of NET 25 called Pambansang Almusal, Eagle Broadcasting Company EagleNewsPh Facebook Live and different radio stations in Metro Manila. He also writes for BusinessMirror,, and MoneySense magazine.

He is the CEO and founder of WinLongTerm Financial Consultancy, that help organizations retain their top key employees such young urban and educated millennial (Gen Y) by teaching practical money management in the workplace. You can contact him thru his website and his Facebook Page @WinLongTerm for more informative ways how to grow your money and secure your family.

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Filed under Abundance, All about money, Behavioral Finance

15 creative ways on how to save more while spending this NEW YEAR

Every first quarter of the year the Filipinos usually turnaround from their wicked ways such as too much shopping for gifts and consuming so much food from the previous season. New Year is the right time to make up for that lack of focus from the last quarter of last year. In order to prevent further cost in everything that you do these steps will help you prevent the big cash outflow while you are spending.

  1. Have a fix budget for the gifts – When you create a spending plan this can give you an advantage to hit your desired goals which is not to be guilty after the whole shopping experience but have an extra buffer for other priorities while being a blessing to a lot of people.

    Construction site crane building a blue 3D text. Part of a series.

  2. Have a why before you buy – Your why is the emotional reason attach to the things you want to achieve that’s why you need to ask yourself so many times whether those items you would like to have is something you can live without. Having a why will prevent you from buyers remorse. 
  3. List down the people who deserve to have those gifts – The people that matters to you and playing a big role into your life is worthy of your time. Show some appreciation to them because the more you give, the more you will receive. 
  4. Have criteria when it comes to lending people – Many will borrow and very few people will pay, to avoid that kind of scenarios filter everyone that will ask money from you or else you will not be able to sleep if you lend money to the wrong people. 
  5. Never ever co sign a loan – Loans of other people should only designed for them so no need to meddle on their problem or you may regret it. Just give them the money you are willing to lose to avoid stress. 
  6. Double check the needs and wants – Let your needs speak louder this time of year and not the wants. 
  7. Don’t bring 2 to 4 credit cards in a mall – Research studies say that it’s easier to pay using card than cash, and the worst thing is you will bury yourself into a big debt when you can’t help yourself swiping it. 
  8. Don’t pay in retail – When your aim is to buy gifts for your big families and relatives, paying in bulk can give you more of an advantage than spending in retail items. Whole sale is the name of the game. 
  9. Learn before you invest – Spending season is not just about buying items but also buying stocks and mutual funds. Studying your first investments will help you grow and discover some strategies in order to prevent losing in the long run. 
  10. Be an explorer – Going to a big bazaar looking for the best items to give to other people will help you find the best deals instead of looking for those items in a single store. Go and check other items. 
  11. Take good care of your car – Your car probably must be new or old but remember if you will take care of it more you will soon reap what you sow, it will prevent you from incurring a lot of costs. 
  12. Talk to your spouse – If you have an accountability partner, it will help you to say ‘No” and it can also increase your productivity too.  
  13. Haggle and negotiate – Learning the negotiation tactics is a skill and you will always have a power to do that. 
  14. Live within your means – If your budget is too tight, just stay within that area. Never let other people dictate your budget or else you may suffer from debt.
  15. Form a relationship– Filipinos are very hospitable and once we develop that kind of close relationship to the vendor, you may be their “suki” and earn a lot of discount, not only you built that connection with them, you also stretch your budget for other important things. David Isaiah Angway is a Registered Financial Planner, Chartered Wealth Advisor and financial consultant for IT-BPO-Banking, Health Care Industry and Manpower Agencies. He is the CEO and founder of WinLongTerm Financial Consultancy, that helps organizations retain their top key employees such young urban and educated millennial (Gen Y) by teaching practical money management in the workplace. For more information and concerns subscribe to, Facebook page or contact him at, mobile number 0932-445-0145


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Filed under Behavioral Finance

13 guiltless ways how to spend your 13th month pay

Every year many employees and workers are expecting to receive their 13th month pay. It is also a very tempting time to increase their spending power at the last quarter of the year. Now, the dilemma is many of the regular employees are clueless on how to properly spend it in such a way that they won’t be guilty after. Here are 13 ways you can maximize your bonuses wherein you won’t be disappointed and guilt-free.


  1. Pay all your debts – There are lots of corporate employees who can afford to own a credit card especially in urban places but there’s also a tendency of getting lured not only to have one credit card but owning 4 cards in a row. A huge bait in having a massive debts may occur. So once you receive your bonus, make that amount a means to pay your debts, if not enough still it could lessen your burdens.   
  2. Create a rainy days fund– Murphy’s Law says that whenever you don’t have rainy day funds the rain always keep on coming. In order for you to prepare for those untimely problems a simple rainy days account must be established. It must be three to six months worth of your monthly needs expenses. Without it, you may experience big debts since you don’t have any safety net once you got hit by an unexpected catastrophe. 
  3. Open a savings account – Some of the Filipino employees sad to say, only owns a payroll account and aside from that nothing .Open a savings account but you need to maintain it. The main purpose of it is not for your money to sleep but to have proper allocations to important priorities so that you can save for the things that really matters to you. 
  4. Buy books and attend financial seminars –Either you are earning big or small, you should still increase your financial IQ in order to remove your fear. Those things that you don’t know, you will hate and when you are not open to learn new things, you are pushing all your dreams backward. Building your Financial IQ brick by brick can change your life. 
  5. Get a life insurance– An old joke says, “The only reason why you don’t need life insurance is when no one is going to cry when you die”. Indeed, you need one since you have a family that needs to be protected in case of your unexpected demise, sickness or accident. You are highly valuable; your ability to earn funds is irreplaceable. 
  6. Invest for your future – Whether it is a stock, mutual funds or real estate, it is a must that you need to prepare and strategize. You won’t be a millennial traveler forever if you keep on draining your savings. If you cannot sustain the cost of having that lifestyle ‘till 60 years old start changing your habits. Check your priorities and look at your financial goals according to your resources. 
  7. Buy a business or franchise – Franchises nowadays have a ready made system. You can easily go thru with it but you still need to be on the business to look at the possible projections. I just want to emphasize that there’s always a risk in every business and is not an automatic success. You need to take care of it like your handling your own child. 
  8. Enroll in short courses – Short courses is getting popular nowadays, either it can be online or in a real classroom, you will surely learn something new. The money you invest in this course can give you another edge especially if you will earn a title in your name. It will not only increase your competence but will give you a really good brand.
  9. Have a health insurance – 90% of the millennial that I interviewed would like to retire in between 45 to 55 years old. They didn’t see life working ‘till their sixty and many would love to have a second career as an entrepreneur. If you have that kind of perspective, it would be better to enroll yourself with another health cards  while the premium is still very low, compare to getting it when you finally retire. 
  10. Hire a financial advisor– When you hire a coach, you will not only get his expertise but also his experiences. You must capitalize other people’s talent in order for you to manage the risks and to minimize the mistakes you may encounter. Let someone create a plan for you and encourages you to save a lot of money in a long run. 
  11. Give a gifts to your love ones – This quarter is also known a season of giving and you can exercise being compassionate by finding a charity, a local church or sponsor a non-profit organization to make their projects a reality. 
  12. Invest it to social enterprise– I’m a big follower of social entrepreneurs today. They are customer driven and also uplift a certain community in the country at the same time. A company called “Cropital” whose technology is serving farmers who needs to get funds to have a capital to grow their crops, and after a couple of months, the investors will receive a dividend from the earnings the farmers got.  
  13. Use it for a vacation fund– There’s a study in the United States that as a human being, travelling helps us to grow and opens up our mind to different perspectives. But do not invest all your bonus to a vacation fund since this will also be an excuse fund for you if you haven’t prepare for the rainy days.


David Isaiah Angway is a Registered Financial Planner, Chartered Wealth Advisor and financial consultant for IT-BPO-Banking, Health Care Industry and Manpower Agencies. He is the CEO and founder of WinLongTerm Financial Consultancy, that helps organizations retain their top key employees such young urban and educated millennial (Gen Y) by teaching practical money management in the workplace. For more information and concerns subscribe to, Facebook page or contact him at, mobile number 0932-445-0145


This was also published in BusinessMirror


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Filed under Behavioral Finance, Finance Tips, Financial Advice, Financial Coach, Financial Coaching

Top 3 Powerful Lessons That Made A Difference With My Personal Finance

When we were growing up, not every one of us was taught how to handle our finances. The great concept we are told when we were young is to study well, so that we can get a decent work with a good salary to assure our family’s good wealth, our children’s education, purchase our dream car and dream house but, ta-da! Surprise! Unfortunately, a decent job won’t just do it all.

When I started working, I was surprised that even if I already got a high-paying job, finances is still a difficult concern. So here, let me share to you these powerful points that brought change to my personal finance.


A magnifying glass hovering over several words like deceptions and lies, at the center of which is Facts



When we say, “know the facts,” I encourage you to first know your own financial profile. Those who are already in the investment industry are already aware of the financial profile survey usually have to be filled out first before signing up or during signing up for an investment, but more than that we can take part in simple ways to figure out and understand our own financial views and behavior. Let me share to you how I do mine:


Here is an example of a personal monthly budgeting which I also apply with my own finances. In this simple way, I figure out how much I would be spending for a month and to what is it allotted for, also knowing how much I can save or place as an investment it makes me aware and well-informed on how my finances’ flow. I do this every month, making it a habit sustains a healthy attitude and makes wise with my spending. After this, you can now expand your knowledge about investments that are best suitable for you! Engage in facts! Study! Learn! And always know the facts!



Don’t be afraid to make it simple, don’t even make it complicated. You don’t need to be a Math genius to figure this one out. The important thing is that YOU KNOW. It makes you one step ahead to being financially wise.






Now that you are one step ahead, after you figure out the current flow of your finances, it’s time to lay down the things that you want to save up for or you need to prepare for. Considering the table stated on point number one can also give you a timeline of when you could purchase the thing you desire, or when to start your own investment in a specified time only if you keep the discipline of being consistent and sticking to the concept. Let me also share to you these questions that I answer before I plan, purchase or invest on something:


-Do I want it? (If NO, then don’t. If YES then answer the second question)

-Do I need it? (If NO, then don’t. If YES then answer the third question)

-Can I afford it? (If NO, then don’t. If YES, GO! )


But be careful because the third question is sometimes tricky, sometimes we can afford it only if we would compromise something, if you are to compromise something just because of the thing that you are desiring to purchase, DON’T.


Fear concept with word eraser and pencil on white background




It’s okay to be cautious, but if you being cautious is keeping you from possible opportunities to expand your financial wellness, then I believe that is fear. But if you use fear as an advantage and motivation to expand your financial wellness, then you are on a great path!

Fear is normal. It is in our nature, our instinct. If experts aren’t afraid of losing financial wellness, coming up with an insurance, investment and other financial wellness concepts couldn’t have been possible. It is up to you on how you would use your financial fears to your advantage.


Now that you know the facts, and you understand your priorities well, and removed fear out of the guideline, let me leave you with this one simple point that can bring a difference to your personal finance —-




Criselda Dejuras is a Bancassurance Sales Executive at BPI-PHILAM who excels in her work in spreading financial literacy in the country today,

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Filed under Behavioral, Behavioral Finance, Clarity

Top 5 Things I Have Learned And Still Learning To Be Successful Financially

Guest post by Tatiana Cyrile Alvarez-Castro a Fellow Chartered Financial Practitioner


Before I begin to share with you the learnings in my journey to financial success, I would like to share with you 3 principles that are guiding me in this path to success.



1. There is only one limited commodity on earth and that is time. We are all given 24 hours in a day. Other people are more successful because they are willing to do more, learn more and be more given the same limited resource.
2. There is abundance of resources all around us.
3. We can only accomplish something when we can. Decide when we can. Do when we can. All of us will reach that time when we cannot anymore.


You may choose to read the whole article from top to bottom or just choose one learning and put the article down. I have learned that the best way to really learn is by absorbing bits and pieces at a time, chewing on that piece and savoring the flavor. Decide then if you want to swallow it or spit it out. I am suggesting this because I also did not learn the top 5 things in one sitting. It involved different events and evolving belief systems in the duration of my life.


Here now are my top 5:


awareness (1)

(1) Awareness
Awareness of where I am and where I want to go.
Financial Success is the destination. In order to go there, you first need to know where that is by defining what is financial success for you. We all have our unique description of what that is.

These are a few of my descriptions of my destination:
(a) Affording quality and quantity time with my family.
(b) Having 2 vehicles. One for my husband and one for me.
(c) Having a house that is in a nice location near the church, hospital, school and mall.
(d) Being able to send my son to the school with high standards where tuition is usually high.
(e) Travel abroad once a year as a family.
(f) Local travels with the family at least 3 times a year.
(g) Affording to give significantly to charity or someone in need anytime.

I also need to know where I am as of the moment. These are a few questions I need to answer.
How much am I earning? — I am earning X number of pesos.
Can I afford now what I listed earlier? — Not all of them as of the moment.
How much more do I need to earn?
How much do I need to set aside?
If I cannot afford it now? Am I willing to do something about it?



(2) Focus
What you focus on, expands. Focus on the problem, the problem gets bigger or more will come. It is like a carrying a glass of water. The longer you carry it, the heavier it feels.  Focus, instead, on finding a solution and you will marvel at what you can accomplish.  Set an appointment with yourself and allow yourself to go deep into thought. Ask yourself what you can do and list down all that come into mind. Do you still have time to spare to earn more? Do you need to change jobs or look for an additional source of income? Are you happy where you are? Do we need to find ways to fall in-love with what you do all over again for you to be more productive? Studies have shown that you are more productive at work when you like what you do. You may also want to list down your talents. It may be another source of income.



(3) Delayed Gratification
Delayed gratification is a crucial part of financial success. Delayed gratification is putting off satisfaction for the short-term in order to enjoy greater rewards in the long-term. Example, I love going to the movies at least once a week. Instead of going to the movies 4 times a month with my family, we will just limit it to 2 times a month. A movie date would usually cost around 1,000 including the food. In lessening the movie dates from 4 to 2 in a month, I would have 2,000 to re-allocate every month and set it aside for one of my future plans like having a comfortable retirement. I may also choose to save and invest the 2,000 every month for five years and withdraw it later for a dream vacation with my family.




(4) Seek Counsel
Always have somebody better than you to ask about the different areas in your life. In marriage, talk to somebody who is happily married.  In book-keeping and taxes, seek advice or services from an expert. When going into a work-out, it is best to seek a trainer or coach to get the best routine for your preference and body type. In finances, it is also best to seek advise from an expert or from someone you know who is doing better than you.  Even financial advisors need  advise from other financial advisors to get a better perspective and clearer picture. Doctors need other doctors as a barber needs another barber to get a decent haircut.



(5) Education
Everybody can earn more.  The best way to start is through education. It is the best investment that has the potential to double or triple your income.
You can start with free education. There are free seminars, on-line articles, shows on t.v., video clips on youtube and more that offer trainings on finances, how to handle money, how to improve your craft, and how to be better at whatever you do.
When you have the funds, you can put more value into what you do by buying books, attending paid trainings, and earning yourself an additional title.
Keep your options open. When somebody says, “open-minded ka ba?”, you may want to listen. It may be what you are looking for. Just be careful to separate the decent ones from the scams. Allow yourself to make mistakes and learn from them. It is faster to learn that way as compared to waiting for the best time when you have already mastered something. Remember that experience it the best teacher and learning from other peoples experience is even better because you will not have to go through the mistakes they have gone through.

After listing down all the things that I learned, I can say that financial success is also a journey as much as it is a destination. You are also successful every time you learn more, grow more and be more of what you are. You are successful also when your increase in personal value increases the value of another person.




Tatiana Cyrile Alvarez-Castro is a self-confessed student of life. She considers every situation a learning experience.
Her parents have been in the wealth creation, preservation and risk-management business since she was three years old. She decided to join the same industry her parents are in when she was 32 years old.
Now 7 years in the practice of being a financial advisor, and 3 years as a unit manager; she still welcomes new learnings from diverse fields to be a more effective advisor and leader. Last year, she graduated as a Fellow Chartered Financial Practitioner.


Filed under Behavioral Finance, Cash Is King

Poverty is not a hindrance in entrepreneurship.

Written by Adrian Pascual

For a developing country like the Philippines starting a business can be a big challenge. That is of course is an understatement. The need for capital to start a business is not the most important thing to have though. There are far more important things to possess than a stack of cash. Here are the top 7 most important things one must have before one enters into entrepreneurship.



 Be a dreamer.

“Dare to dream the impossible. The future belongs to those who believe in the beauty of their

dreams.” – Eleanor Roosevelt


One sure way to fail in life is to fail to see the big picture. Only through dreaming and dreaming big will you be able to have a clearer vision of the market and for you to plan for your company’s future.



Be a doer

Have the Nike attitude of just doing it. Don’t just dream. Hustle!

Only through acting on your dream will you know the true outcome of your idea. Test your assumptions and discover new things about your idea and about yourself. This is vital in your entrepreneurial journey. You grow not by the successes you will have but by the mistakes you commit.


Be passionate

Be committed on your goal. Have a laser like focus on your goal. To achieve it do the following:


Plan – thoughtfully your business and it will most likely succeed. This will help you know what needs to be done and what goals and milestones to achieve.


Execute – the idea and execute it fast. As the saying goes; not a single idea has never been thought of by another person. The measure of success is not on how good the idea is but on how it was executed.


Adjust – or pivot as many time as needed.


Kill it – good or leave it. Don’t just try. Give it your all.


You will commit many mistakes and you will go through many ups and downs as you progress in your pursuit of success. These are important moments in your journey as important as the milestones you will achieve. Be relentless in your actions and be in the PEAK of your game. Always.


Be a people person

Network, network, network.

The lifeblood of any business are the customers. But before you get to that point when you are selling your products or services you need to connect first with people. Be it for future business partnerships, marketing, sales or mentoring the need to connect with different people is vital on your growth as an entrepreneur and of your business.








Be disciplined. 

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Aristotle

Many entrepreneurs have the best business ideas but failed miserably because they can’t execute their plans or they can’t handle themselves in the middle of the journey. Mental toughness is key in entrepreneurship. The need to act on things must be tempered with a disciplined mind. You will encounter many problems, setbacks, opportunities and situations where you would need to choose which best action to take. Like choosing between: Saving vs. Spending or Expanding vs. Waiting. The ability to see things with a long term perspective in mind is something that one must develop over time.

Be hungry for knowledge.

Learning never stops.

Read as many books as you can. Watch documentaries. Enroll in short courses. Attend all seminars and conferences you can. Google as much as you can. Get a mentor to guide you.

Smiling human child hand listening deaf ear gossip

Smiling human child hand listening deaf ear gossip



Be a good listener

It is not about you. It is ALWAYS about your customers.

Build products that your customers need and will use or don’t build at all. Innovate based on the needs of your customers. Interview the right people and build your Minimum Viable Products through the gathered insights. This way you can save a lot from the process or not spend at all.


There are many ways to start a business without even having to shell out a capital. You can start a Consultancy Services company, Make something (like arts and crafts), Be Fashion & Beauty stylist, Babysitting services, Cleaning services or Sell old stuffs. Be creative in finding ways to start a business without having to spend much.

Sure, we need money to fuel the business. Heck to start it. But starting a business without the proper mindset and preparation is as bad as being broke. Poverty is not a hindrance but a challenge one has to overcome. A clear goal with the proper mindset and motivation are the vital tools one needs to succeed.




Adrian F. Pascual is the Director and Founder of AP Media Communications, a business development consultancy company aimed at helping MSMEs’ grow and reach their full potentials. A man who wears different hats, he uses his extensive years of experience in the fields of Financial planning and management, Customer Service and Fraud Prevention, Client Relations and Retention and Sales and Marketing to help build and expand different companies. His advocacy is to build an ecosystem of socially responsible startups in the Philippines that will address the different issues in the society using modern technology for maximum impact. He also does professional copy writing for some of the top international news,business and lifestyle online publications.


Filed under Behavioral Finance, Guest Post

15 Questions you need to ask yourself about your personal goals

Life is all about possibilities that’s why asking questions are relevant as we grow and nurture ourselves. 
When it comes to handling your finances you need to ask great questions so you can have liberty to dream 
again. The impact of questions will surely be changing and challenging your existing perspective now.

Goals should be outcome oriented; Stephen Covey said “let us begin with the end in mind”. When it comes
to your growing knowledge in finances you need to understand and focus on what is really relevant.
Here are the questions you need to ask yourself.

      Focusing on the End Goal:
1.      What is it that you really, really, really want? Dig deeper…
2.      What is the SPECIFIC goal or outcome you’re looking for?
3.    What is the REGRET for you of NOT achieving your goal?

Aligning with your Core Values:
4.    Is this goal in line with your life vision, mission, overall life-plan?  (Don’t know – what does your gut tell you?)
5.    Is this goal in line with your values? (if you are not sure about it, Ask yourself what’s REALLY important to you in life – will this or that goal help you achieve more of it?)
6.    Are these goals something YOU truly want, or are they something you think you SHOULD have or SHOULD be doing?  (Tip: If it is a SHOULD, it may be someone else’s dream…)
7.    When you think about your goal does it give you a sense of deep contentment or ‘rightness’, happiness and/or excitement? (If so, these are good signs that it’s a healthy goal.)
8.    If you could have the goal RIGHT NOW – would you take it? (If not, why not? What are the problems out there?)
9.    How does this goal fit into your life/lifestyle?  (Time/effort/commitments/who else might be impacted?)

Identifying Obstacles:
10. Can YOU start & maintain this goal/outcome?  (ie. Do you have grit to complete control over achieving the project?)
11. How will making this change affect other aspects of your life?  (ie. What else might you need to deal with?)
12. What’s good about your CURRENT SITUATION? (ie. What’s the benefit of staying right where you are?) Then ask, how can I keep those good aspects while STILL making this change?
13. WHAT might you have to give up/stop doing to achieve this goal?  (Essentially, what’s the price of making this change – and are you willing to pay it?)
14. If there was something important around achieving this goal (to help you succeed, or that could get in the way) that you haven’t mentioned yet, what would it be?

15. WHO will you have to BE to achieve this goal? (ie. Friends or families that will be with you ups and down)

David Isaiah Angway currently helps young, urban and educated millennial (Gen Y) set and achieve their
long-term financial goals by educating them about investments, asset allocation, risk management, 
retirement planning, and estate planning. His role as a financial planner is to find ways to increase the 
client’s net worth and help the client accomplish all of his/her financial objectives. 

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Filed under Behavioral Finance, Financial Coaching

5 costly behaviors from top athletes of yesterday who are broke today


NBA players keep signing massive amount of contracts from team owners and endorsement deals year by year. Those who were once worth 90 to 200 million dollars during their good old days spent their money like they have unlimited resources. It was sad that they are currently struggling today and ended up not having those funds kept for a very long time. Worst is their getting those so called menial jobs just to make their ends meet. Here are the following reasons how they lost control of their funds and why those once richest and famous athletes are facing rock bottom today.
They fathered 7-10 children from different women– According to recent studies done by different universities in the United States that athletes who got the chance to play in a big league are more prone to engage with their fans that means more opportunities to hang out with them. They get to meet women from different locations and had various activities including sex. That causes a lot of unexpected pregnancies as they go along with that habit throughout their career. As they continuously play in different teams it is their responsibilities to pay child support or else they will face legal charges that are going to be more costly.

The danger of materialistic lifestyle– An NBA player who once had a flourishing career usually had fat paychecks and extravagant lifestyle for example; buying 2,000 pairs of shoes, a luxurious seven-bedroom mansion, yachts and jet for partying alone. They tend to overestimate their earnings with their expenses which are very normal at the peak of their career. “The problem with that lifestyle is they forget the tax they must pay in a long run, leaving them with a very small chunk of what they truly earned” an ex- NBA player said. As they increases their lifestyle the more it is hard for them to keep up with it. When they sign another contract that’s lower than they usually get, this is where the problem of falling starts, thus financial bankruptcies are epidemic in the league.

Gambling addictions  Rehab International Organization says more than $5 billion has been lost each year, also the social effects of addictions in the family are tremendously devastating since family members also suffers from physical and psychological abuse.  An NBA player, who earned over $200 million dollars throughout his career due to his gambling and drinking issues, loses his wife through a messy divorce, can’t pay his duty like child support, failed to have lifetime collaboration with Reebok.  Therefore, addictions can corrupt your good values in life; ruin your family, career and reputation.

Created a business but financial meltdown was really bad – Athletes are trained to do what they need to do on the court but not easily in the league of business. It is too risky for them to manage it without extensive training. Shifting from once famous career can lead serious mistakes and financial injuries will definitely occur. A lot of them attempted to create their own identity after those glorious years, helped a lot of people by simply creating business hoped that it will thrive but low economic growth took all those investments away and left them crippled from many creditors. Without solid financial plan they won’t able to sustain the business.  

He is supporting a lot of people  Sports Illustrated done an incredible study that family problems, risky investments, misplaced trust, and providing for an athlete’s friends as the main reasons why players go broke after retirement.  Free loading friends as many as 70 left an NBA player who was a top pick in the 1996 NBA Draft, worth 108 million dollars, proved that he was not immune to this kind of misery, he was not able to sustain his earnings after he retire from the big league. He lost everything within 2 years. There’s a lot of athlete who had major financial commitments to a number of extended family members, they spoil their entourage and serves like an ATM for various groups of people. It also shows that they are not well equipped to handle their finances compare to handling balls and technical fouls on the court.

Bleacher Report and says 60 percent of NBA players file for bankruptcy five years after retirement.  The combination of bad investments, poor economic conditions, lavish spending, bad attorneys, poor mindsets and lack of discipline shows that they are not excluded in financial woes like anybody else.

David Isaiah Angway currently helps young, urban and educated millennial (Gen Y) set and achieve their long-term financial goals by educating them about investments, asset allocation, risk management, retirement planning, and estate planning. His role as a financial planner is to find ways to increase the client’s net worth and help the client accomplish all of his/her financial objectives. 

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Filed under Athlete, Behavioral Finance, Millionaire

My Top 12 personal finance blogs of 2015

Here are my top 12 blogs that captivated my readers this 2015. Thank you for spending time and never hesitate to comment, share and subscribe to this site. I’m looking forward to educate, collaborate and share to you my knowledge.
It is essential for everyone to plan for their paycheck while they are still young. Building effective habits will help fresh graduates to enjoy, maximize and prevent regrets in a long run while you are managing your finances every payday. You will also learn important tips how to counteract peer pressure when handling your moolah.
Rightstrategy will help you win long-term but if you are not really good in prioritization, this will surely derail you to achieve your dreams. This helps you to achieve correct thinking and categorize what is urgent and important.
If you think financial products will solve your problem, you are definitely wrong. You want to be well informed so you can decide what’s best for you and that is the role of coaches and advisors but you will see two important characteristics of this 2 position that can help you gain confidence in a long run in your personal finance.
Financial issues while you’re 20’s
Millennials are growing in numbers but the behavior is totally predictable, on this blog you will see the most common problem of the generation today and how you can counteract on it.
This yearly event can give you a lot of scoops about economy, sales, strength finders and upcoming trends in the financial industry. I learned a lot from Jonathan at this event and I would like to help ordinary Filipino understand the basics about the economy.
This is an honest, authentic letter in Filipino language (Tagalog) on how a lender trusted his friend to return the money back ASAP but still hasn’t got his money. You’re  probably stress with the money that you haven’t collected yet from those people who borrowed from you  but rarely you have guts to tell these things because you are afraid that this will hurt your image as individual, you don’t need to worry, writing what you got in mind is highly recommended to lessen your stress.  
I am proud to say that I am a Christian and longing to see a better world someday. I also believe that the God who created everything wants to see that one too. But I can’t do it by myself. Mission trips are definitely a way to share the gospel and exercise giving for a bigger cause.
You will never win if you don’t understand how the game of money works.
Kids are growing up without proper guidance in money management. We can’t blame them because most of the parents are clueless about it too. How do you bridge the gap in this society today? In fact, the skills and basic concepts can be learned so easily if you will focus on these concepts.
Are you tired of going on the same direction with your finances or you keep on failing yourself how to reach your financial goals, read this and you’ll be well guided.
It’s really sad that many people are getting scam without identifying these clues. Many are gullible and easy to be persuaded since human are highly predictable. Check on this blog and you will be ahead of the game of money not by chance.
5 years ago and you still haven’t got savings account. 2 years ago you promised yourself that you won’t be on the same direction but till now, you haven’t move for such a long time. Time to learn and how self awareness can help you to move from your comfort zone to a better place.
Your finances will be in a bad situationif you don't stop chilling with the wrong people (17)

David Isaiah Angway is a RFP and a financial consultant for IT-BPO-Banking, HealthCare Industry and Manpower Agencies. He is a conference speaker and was featured in ANC On the money, Bloomberg TV Philippines. He is also columnist at BusinessMirror, Rappler, and MoneySense magazine. He is a licensed nurse and a former Senior Fraud Specialist of the largest bank in the world, JP Morgan Chase & Co.


He is the CEO and founder of WinLongTerm Financial Consultancy, helping young urban and educated millennial (Gen Y). It sets and achieves their long-term financial goals by empowering them through behavioral finance.


For more information and concerns subscribe to Facebook page or contact me at, here’s also my mobile number 0925-787-7796

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Filed under Behavioral Finance, Finance Advocate, Financial Advice, Personal Finance, Scam

7 reasons why you need community in transforming your finances this year

Registered Financial Planners
Photo Credits to Henry Ong
Are you having issues in managing your finances such as saving, investing and even getting out from poor spending habits? How about having a hard time making your last year’s resolutions become a reality, such as I will save more and spend less?  There are a lot of people who get scammedso easily because they kept on doing it themselves. I remember an African proverb that says “if you want to go fast, do it alone but if you want to go far, go with others.” We, as human beings tend to seek out friends who match our core values. If you want to transform your finances this coming year never forget the following reasons you need to be a part of the right community.
They expand your vision– Research shows that this group of people will help you to see things differently. When you are starting to manage your finances you would like to set your mind to success because that is primarily end goal. You should win without any shadow of doubt but if you will be with a person who doesn’t see success happening in their lives absolutely you will fail. If you want to see great results, you need to act differently and be with the people who are ahead of the game, success is different to everyone but to be with the same boat with the achiever’s who can see the future is essential. 
They can help you find your personal finance hero – You already made a decision to change the pace of your saving and investing, you also developed a goal how to tame your spendingand have an idea where you are now however you don’t know how to get there. The right community has plenty to offer such as mentoring and leadership. When you are ready to learn something new then look for someone who can walk the talk. As you develop your relationships with them you will get an effective strategies when it comes to investing that can give you advantage among others. 
They give you a sense of support – You are down and trouble making the right decisions. Are you going to buy or sell your stocks? It seems like the economic downturn is making you crazy than ever. In addition to it, you are giving into the peer pressure and you don’t know how to handle the negative vibes from your materialistic friends. This vital people will prevent you from going down but instill hope to do what is right and necessary. I remember that they helped me to prioritize my emergency funds and prevented burying myself in debt. A constant encouragement and consistent modeling help me grew my knowledge, skills and discipline that resulted to a bigger wealth.
They are your accountability partner – You keep on cheating yourself for many years now and you are wasting so much time.  Study shows that when you are tied up with big spenders, your expenses will go overboard but when you have an accountability partner it will give you a sense of responsibility and confidence. Your behavior changes because they remindyou why you need to do the things that you do. Start looking for a friend who can stab you in front and gave you brutally honest feedback.
They promote safe haven – Whenever you are in the right place, you get to feel a sense of security and authenticity. They pushed you to be excellent that can help you attaining your financial goals, dreams and aspirations. They educate and give you insights on how to manage your funds effectively without cutting corners; the right one protects you like a family while wrong group will just push you to their own misery. In a longer perspective wrong community will ask you to spend so much without a blink of an eye and when you are broke they will leave you behind. 
They will grow your understanding about yourself – Being consciously aware about your behavior and identity gives you an edge. Every person is a restless wanderer until such time they find their purpose. You get a chance to simply educate those people who are also hungryfor personal finance strategies. It is also an avenue to share what you have learned to the people who are also part of the family. Personal finance is about values in life and by knowing who you are that means you are having a higher consciousness to do what is right with your finances without being insecure.
It will make the journey way better – Investing and saving is like a marathon because you should do it for a lifetime. The harder the battle, the sweeter the victory when you have a community backing you up. Have you seen Manny Pacquiao’s boxing career, without the people walking with him, his coach and team, he won’t survive the training all along. With the combination of your determination, right support group and your skills, sooner or later your net worth will grow exponentially. 
Whether in business or in personal finance the cost of being not connected with the right people will give you more headaches and heartaches, while the benefits of staying in a group will give you a leverage to look at long-term instead of snapshot of life. In addition to it, you can get an access to hi-tech information and hi-touch experiences that they already have. Now, where do you belong?
David Isaiah Angway currently helps young, urban and educated millennial (Gen Y) set and achieve their long-term financial goals by educating them about investments, asset allocation, risk management, retirement planning, and estate planning. His role as a financial planner is to find ways to increase the client’s net worth and help the client accomplish all of his/her financial objectives.
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Filed under Behavioral Finance, Budget, Community, Resolutions